Berenice Molina Valle

Producer, Casting Director, Talent Manager

The "Fighting Spirit" campaign by Modelo is a marketing initiative focused on stories of perseverance, grit, and overcoming adversity. While the campaign often features well-known figures like artist Mister Cartoon, UFC fighter Brian Ortega, or professional barber Billy Garcia to illustrate this spirit, the core message focuses on everyday people who fight for their dreams.

 

 

famous for her "Fighting Spirit" Modelo ad campaign Berenice emphasizes that "it doesn't matter where you come from; it matters what you're made of," targeting self-made individuals who work hard for their goals.

At first, her work was focused on background casting. But Berenice had a bigger vision: speaking roles. Speaking roles paid more and would help move talent beyond the margins of Hollywood productions. They could also lead to inclusion in the Screen Actors Guild (SAG) – most new actors’ holy grail.

The challenge: no one had any formal training.

Berenice came up with an idea: why not host a fundraiser that could get them to acting school? They approached actors they’d worked with to do a community meet and greet and raised enough money to send 14 people to Anthony Gelardi Acting Studio.

That brought a new (but welcome) challenge: actors started getting callbacks and had to quickly figure out contracts. They didn’t have agents or managers, and didn’t trust anyone on the outside. So, Berenice learned those aspects of the business, alongside her talent.

A pivotal partnership 

 Then came Die Like a Man. Eric Nazarian approached her with a film script. It was not a surface-level “hood” movie; it sensitively explored the complexities of masculinity, brotherhood, and conflicting loyalties among gang life in West LA. She cast dozens of her actors and worked closely on the production, including acting in a key role.

Berenice puts it this way" "Everyone wants the happy ending, the transformation, the endurance, the light at the end of the tunnel..BUT they can't stand the pressure..It's not about a finish line it's about what the journey reveals...Don't give up in the process." 🙏🏽 MEET Berenice, and be inspired: exclusively at CFF's the Breakdown!

PLUS: FASHION ON FILM LEVEL UP MEETING!

This past week, CFF did an AMAZING Fashion On Film Cast and Crew Call! Now it's time to LEVEL UP! Find out what it takes to get a Fashion On Film movie accross the finish line! Stay with us as we and Bernice help YOU push your FOF project to the NEXT LEVEL! Be here for this amazing session and learn how YOU can be the next Fashion On Film hero!