In film and television, the production designer is the individual responsible for the overall aesthetic of the story. The production design gives the viewers a sense of the time period, the plot location, and character actions and feelings. As the head of the art department, the production designer is in charge of making sure each shooting location is perfect, prepared, and on point with the vision of the film.
Film is a language of visual storytelling, and so the visuals captured by the camera matter immensely. Your locations, sets, costumes, lights, etc. all work together to create a world on screen, and this world is a crucial part of telling your film’s story. Having an incredible script and cast of actors onboard won’t be enough if what the audience will be looking at doesn’t tell a cohesive story. This is why the production designer’s job starts during pre-production alongside the director and producer of the project. The production designer takes the writer’s work, the director’s vision, and the producer’s plan, and synthesizes it into a visual story.