Interest generated by a new trailer for Free Guy — a sci-fi action-comedy starring Ryan Reynolds — provided a glimmer of good news for Hollywood as the box office struggles to keep titles on the 2020 marquee.
Directed by Shawn Levy, 20th Century and Disney's Free Guy is presently scheduled to hit theaters Dec. 11.
The Free Guy trailer, which dropped early Oct. 5, generated an impressive 55 million views in its first 24 hours. That easily surpasses the number of people who viewed the film's first trailer late last year (40 million).
In terms of comps, this week's Free Guy trailer surpassed Levy's Ready Player One (44.5 million) and Marvel's family-friendly Ant-Man and the Wasp (50 million), according to those with access to the stats.
Also in its first 24 hours, the trailer boasted 12 million views on Instagram alone, while its social media metric was 40,000 despite the many real-life events unfolding in Washington, D.C., which are presently distracting Americans (that compares to 25,000 for Jumanji: Welcome to the Jungle).
Free Guy revolves around a character in a video game who becomes self-aware and begins to change the rules of the world by becoming the hero as opposed to an NPC, or non-player character. Jodie Comer, Joe Keery, Lil Rel Howery, Utkarsh Ambudkar and Taika Waititi also star.
The film is produced by Reynolds, Levy, Sarah Schechter, Greg Berlanti and Adam Kolbrenner, with Mary McLaglen, Josh McLaglen, George Dewey, Dan Levine and Michael Riley McGrath serving as executive producers.
On Sunday, Reynolds and his team, alongside Disney marketers, dropped a teaser trailer poking fun at whether Free Guy will actually make its release date. (Reynolds is known for being heavily involved in the marketing of some of his films, such as Deadpool.)
That was followed by the new trailer. Watch below.
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